The Clothing Brand Name

This are the names that I have come out with for my clothing brand:

1. Stone Edge
2. Stone & Muller
3. The Blend
4. The Masher
5. The Roller
6. The Smasher
7. Stone & Pebbles
8. Super Rage
9. A.T.R. (All The Rage)
10. Super Bold
11. Cloth District
12. District 60
13. Rare District
14. Straits


During the tutorial session with Mr. Ben, we have chosen 2 potential names out of the 14 names and they are:

2. Stone & Muller
12. District 60


Why Stone & Muller?
A stone & muller is a hand-operated tool used for mixing and grinding paint. The stone & muller was popular with artists and tradesmen from the late 18th through the 19th century. A stone & muller consists of two flat stone surfaces which are rubbed together to create a paste.

The whole concept of this stone & muller is the mixing and grinding of two culture which is the U.S. culture of Street Wares and Malaysia culture into the cloth.

Why District 60?

The reason why I choose District 60 as one of the potential name is because Kuala Lumpur itself looks like a district because of the busyness of the people. The number 60 represent Malaysia, because the code for Malaysia is 60.

After a tough decision to make, I have decided to choose Stone & Muller.

Type of Clothing

The type of genre clothing and brand that I'm aiming for, is the Street Style Ware & Lifestyle clothing. But more towards the current trends which we call the term Hipster 

My Own Cloth Branding

For this module, I'm planing to do branding as my Personal Project. In this Personal Project, I'm planing to open my very own clothing store. Which means I'm doing a branding of my own clothing line.

Module Outline

Major Project The Brief
Personal Project

Duration of Assignment
13 Weeks

DEADLINE
Week 13

Description
Following the given brief develop your own ideas as proposed solutions as your Personal Project for this module. You are required to launch your ideas into real-life project on a small- scale level.
You can demonstrate the outcome using different types of medias such as printed media, film, animation or interactive devices.
You will be required to work individually, but you are allowed to enlist help or assemble a group of people to help you out with the project.
But ultimately, the final marks will be graded based on your performance and the project executed and awarded solely to you.
You are required to submit work in progress journal at the end of the project. Therefore, it is crucial that you note down every development in your journal.
Since this is a project-based module, weekly consultations and progressions are crucial. So do avoid working at the last minute!

Reflective Journal


The Brief
Student’s Progress and Idea Development Online Journal

Duration of Assignment
14 Weeks

DEADLINE
Week 14

Description
In order to keep track with the progress and development of your project, you are required to jot down each of the particular details about it in an online journal. Any references, drawings, scribbles should be captured digitally and stored into this journal.