Stone & Muller Brand Achieve

Stone & Muller Actual Store Look

Here is the actual store look that I can imagine it one day to be a real actual store in Malaysia.

Stone & Muller (Counter Look)

Stone & Muller (Overall Store Look)

The store is design with graphic stone element to compliment the look and feel of Stone & Muller.

Brand Manual

The initial idea was to print the brand manual information on a t-shirt. Due to lack of space and poor legibility. I have decided to let go the idea but one day if Stone & Muller do exist,  I will definitely bring this idea to reality. Below is the design for the brand manual on a t-shirt suppose to look like.

Stone & Muller Future T - Shirt Brand Manual

With that leads me to plan B. I have decided to do a brand manual in a card form instead of a book.

Why a card form? 
1. Easier to read. 
2. Free browsing.
3. Something different from a typical book binding.

I have design the card big (21 cm x 21 cm) this is because more space for me to put information and good legibility but still portable and smaller that a book 

Below are the actual design of the brand manual in card forms.

Actual Brand Manual Design in Card Form

Actual C. I. S. Design

Below are the actual C. I. S. design of the company Stone & Muller.

Stone & Muller (Name Card)

Stone & Muller (Label and Price Tag)

Stone & Muller (Envelope)

Stone & Muller (Letterhead)

I have decided to do some extra design for the company and below are the actual extra that I have design for Stone & Muller.

Stone & Muller (Shopping Bag)

Stone & Muller (Button Badges)

Stone & Muller (T - Shirt Design)

Stone & Muller (T- Shirt Packaging)

Corporate Identity System (C. I. S.)

Here are the basic C, I. S. that i have decided to do for my future company.

1. Letterhead

2. Envelope

3. Name Card

4. Label and Price Tag

For the extra, I have decided to come out with a :

1. Shopping Bag

2. T - Shirt Packaging

3. Button Badges

4. T - Shirt Designs

Further Logo Developments

Based from the logo I have chosen, I have further improve and develop the logo based on my concept and direction.

And the logo I have chosen to be my official company logo show below.

Logo Development

These are the logo that I have design according to my logo shapes experiment.

 I have decided to choose this logo and further develop it into a more potential one.

Logo Shapes Experiment

These are the shapes that I have experiment with it to give a different type of feel and mood. I have decided to have an element of cars number plates to portrait as Malaysia busy street lifestyle.

Shape Sketches 1

Shape Sketches 2

Logo Research Development

These are some for the local cloth brands logos in Malaysia as inspiration of my cloth brand logo development.

Example of Local Clothing Brand in Malaysia.

The Clothing Brand Name

This are the names that I have come out with for my clothing brand:

1. Stone Edge
2. Stone & Muller
3. The Blend
4. The Masher
5. The Roller
6. The Smasher
7. Stone & Pebbles
8. Super Rage
9. A.T.R. (All The Rage)
10. Super Bold
11. Cloth District
12. District 60
13. Rare District
14. Straits


During the tutorial session with Mr. Ben, we have chosen 2 potential names out of the 14 names and they are:

2. Stone & Muller
12. District 60


Why Stone & Muller?
A stone & muller is a hand-operated tool used for mixing and grinding paint. The stone & muller was popular with artists and tradesmen from the late 18th through the 19th century. A stone & muller consists of two flat stone surfaces which are rubbed together to create a paste.

The whole concept of this stone & muller is the mixing and grinding of two culture which is the U.S. culture of Street Wares and Malaysia culture into the cloth.

Why District 60?

The reason why I choose District 60 as one of the potential name is because Kuala Lumpur itself looks like a district because of the busyness of the people. The number 60 represent Malaysia, because the code for Malaysia is 60.

After a tough decision to make, I have decided to choose Stone & Muller.

Type of Clothing

The type of genre clothing and brand that I'm aiming for, is the Street Style Ware & Lifestyle clothing. But more towards the current trends which we call the term Hipster 

My Own Cloth Branding

For this module, I'm planing to do branding as my Personal Project. In this Personal Project, I'm planing to open my very own clothing store. Which means I'm doing a branding of my own clothing line.

Module Outline

Major Project The Brief
Personal Project

Duration of Assignment
13 Weeks

DEADLINE
Week 13

Description
Following the given brief develop your own ideas as proposed solutions as your Personal Project for this module. You are required to launch your ideas into real-life project on a small- scale level.
You can demonstrate the outcome using different types of medias such as printed media, film, animation or interactive devices.
You will be required to work individually, but you are allowed to enlist help or assemble a group of people to help you out with the project.
But ultimately, the final marks will be graded based on your performance and the project executed and awarded solely to you.
You are required to submit work in progress journal at the end of the project. Therefore, it is crucial that you note down every development in your journal.
Since this is a project-based module, weekly consultations and progressions are crucial. So do avoid working at the last minute!

Reflective Journal


The Brief
Student’s Progress and Idea Development Online Journal

Duration of Assignment
14 Weeks

DEADLINE
Week 14

Description
In order to keep track with the progress and development of your project, you are required to jot down each of the particular details about it in an online journal. Any references, drawings, scribbles should be captured digitally and stored into this journal.