Stone & Muller Brand Achieve

Stone & Muller Actual Store Look

Here is the actual store look that I can imagine it one day to be a real actual store in Malaysia.

Stone & Muller (Counter Look)

Stone & Muller (Overall Store Look)

The store is design with graphic stone element to compliment the look and feel of Stone & Muller.

Brand Manual

The initial idea was to print the brand manual information on a t-shirt. Due to lack of space and poor legibility. I have decided to let go the idea but one day if Stone & Muller do exist,  I will definitely bring this idea to reality. Below is the design for the brand manual on a t-shirt suppose to look like.

Stone & Muller Future T - Shirt Brand Manual

With that leads me to plan B. I have decided to do a brand manual in a card form instead of a book.

Why a card form? 
1. Easier to read. 
2. Free browsing.
3. Something different from a typical book binding.

I have design the card big (21 cm x 21 cm) this is because more space for me to put information and good legibility but still portable and smaller that a book 

Below are the actual design of the brand manual in card forms.

Actual Brand Manual Design in Card Form

Actual C. I. S. Design

Below are the actual C. I. S. design of the company Stone & Muller.

Stone & Muller (Name Card)

Stone & Muller (Label and Price Tag)

Stone & Muller (Envelope)

Stone & Muller (Letterhead)

I have decided to do some extra design for the company and below are the actual extra that I have design for Stone & Muller.

Stone & Muller (Shopping Bag)

Stone & Muller (Button Badges)

Stone & Muller (T - Shirt Design)

Stone & Muller (T- Shirt Packaging)

Corporate Identity System (C. I. S.)

Here are the basic C, I. S. that i have decided to do for my future company.

1. Letterhead

2. Envelope

3. Name Card

4. Label and Price Tag

For the extra, I have decided to come out with a :

1. Shopping Bag

2. T - Shirt Packaging

3. Button Badges

4. T - Shirt Designs

Further Logo Developments

Based from the logo I have chosen, I have further improve and develop the logo based on my concept and direction.

And the logo I have chosen to be my official company logo show below.

Logo Development

These are the logo that I have design according to my logo shapes experiment.

 I have decided to choose this logo and further develop it into a more potential one.

Logo Shapes Experiment

These are the shapes that I have experiment with it to give a different type of feel and mood. I have decided to have an element of cars number plates to portrait as Malaysia busy street lifestyle.

Shape Sketches 1

Shape Sketches 2

Logo Research Development

These are some for the local cloth brands logos in Malaysia as inspiration of my cloth brand logo development.

Example of Local Clothing Brand in Malaysia.